Whataburger: “Your Nights Should End With Breakfast”

As a part of the McGarrah Jessee Intern team, my team and I were tasked by the internal Whataburger marketing team to create a campaign that would get Gen-Z out of their beds and into the drive-through lines to grab some Whataburger breakfast. From this brief, the“Your Nights Should End With Breakfast” campaign was born.

As a part of the creative team, I helped to concept and execute our ideas for the campaign, working with my fellow copywriter and art director interns, and acting as the lead producer and director for our digital spot.

With a $0 budget and a only a week to plan, shoot, and edit, my crew and I shot and delivered a full 15 second spec spot to show to our client, as well as print, OoH, and experiential mockups.